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The Importance of a Target Audience in Marketing

The purpose of marketing is to generate more profit -- simple enough. But how do you go about marketing your product or service in order to ensure that potential customers give you their business? While there are multiple principles of marketing, perhaps the most important is reaching your target audience.Any product worth its salt can be sold, however a lack of proper marketing can prevent even truly great products from being sold. Knowing who the product targets is the first step in developing a potent marketing strategy. We'll take for our example dental marketing in order to highlight the importance of a target audience.When a dental firm seeks to establish clientele initially, they may have only a few chances to make an individual customer, and only one chance to make a first impression. Knowing this makes it important for dental firms to make an especially impressive first impression. One way for dental firms to accomplish this is through direct mail marketing.One reason direct mail marketing woul...


Online Marketing Keeps Administrative Costs Down

One of the greatest challenges faced by small business owners is the allocation of a marketing budget to be competitive with other businesses in the area. The administrative costs of running a small business often limit the amount of money that is set aside for marketing expenditures. In some cases small business startups do not set aside a budget for marketing and in other cases the budget restrictions on the small business limit the amount of advertising that the business can do. Ten years ago the limited budget constraints of small businesses made it difficult for entrepreneurs to attract customers or announce special incentives to their customers, but as the internet has grown to include the ability of users to conduct extensive product and service searches within a local market the small business owner can easily afford to invest in internet marketing strategies that draw customers in. Internet search engines are designed to work quickly as they analyze the information stored in the written content of we...


Sales Marketing Strategy: How To Use One

Each product has to have a sales marketing strategy to support it. You can sometimes promote a few things together like a table and seats, but any device for which you do not have a sales marketing strategy is doomed to failure.Let me put it simply, if you went out one day and noticed that someone was selling his entire stock of bicycle tyres cheap because they were going bankrupt and you bought them, who would know except you and the person you bought them from? And he is not going to like them back!You might say: 'But I would not do that. I would put an advert in the paper'. Well, that is your promoting marketing strategy. I am not saying that it is a decent one, but at least it is something. Something to improve on really.The first thing to think about is who your target market is and how can you best reach them. The answers to these two questions will allow you to choose whether you are going to concentrate on on or off line sales. Never forget that the vast bulk of sales are off line, although the on lin...


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