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Welcome to DJC
During the early years of internet marketing, just the fact that you had more practical knowledge than anyone else allowed you to make money online. As a result of limited competition, online marketers who took steps to benefit from autoresponders and the power of Google Adwords had the potential to make lots of money. In time, internet marketing has evolved and changed; these days it is vital to create good relationships with clients. Keep reading to find out how relationship marketing can grow your business in a number of ways.
E-mail marketing isn't the top method of connecting with clients anymore; still you should definitely take it into consideration when growing a business on the web. Building a list is different since the main focus is not really on increasing your number of subscribers. In actuality, individuals who join your list will most likely be on the list of other internet marketers also, and so you want to be sure that they opt to open and read your emails. There's no question that email open rates have fallen in recent years, so you must position yourself in such a way that your messages are seen as a priority to the people on your list. As we all know, when you give generously you can count on receiving numerous benefits in exchange. If you deliver value and information for free you will find that customers are more open to purchasing from you when you start to make suggestions to them.
So if we believe that email marketing is still important, we must also recognize that social media has introduced a new era for relationship marketing. Social media sites including Facebook and Twitter are today important parts of the lives of large numbers of people and the communications that they have with each other can help or harm a web business. Internet marketers can benefit from being active on these websites if they interact positively with people. If you interact with folks in a manner that encourages their trust, they're almost certainly going to join your email list or click through to your web site. That is the objective because sales can then be made from your web site or through your email marketing.
If you develop your knowledge of these social websites, you can rapidly build a loyal following by the way you grow relationships. There are lots of examples of internet marketers who approach this in the correct way and you can model their success by seeing how they make use of these sites. As with every marketing online, if you learn from people who are already prosperous in an area, you can avoid some of the mistakes that can be difficult to repair.
Relationship marketing is the way to go on the Internet and you can expect to experience a better degree of success if you offer value and show honesty in your efforts.
What's all this hubbub about niche marketing? Why is every successful marketer preaching niche marketing as being vital to your profitability as a marketer online or offline?
In answer to that, let's paint a little picture... Imagine you have an idea for a great product, an idea so great you decide to turn it into a product and sell it. You're going to make millions so you labor away hour after hour creating a masterpiece, well... It's a masterpiece in your eyes.
Hours of feverish activity, a month goes past, then another, and finally the great day arrives when you launch your product. You have a superb product and the best sales website on the internet. Another month goes buy, then two and... Not one sale!
In desperation you hire an experienced marketer for their advice, but what they tell you, crushes you...
"You don't stand a snowballs chance in hell of making any sales!"
You see you have picked a massive market to sell to; you are competing against big established suppliers who are seen as experts. The market trusts them because they are well known and have great reputations. It's David against Goliath only David forgot his sling.
If this has happened to you, you're not alone. This little scenario plays itself out day after day. Each month thousands of people find themselves in this situation.
Doesn't it infuriate you to see others seemingly doing exactly what you did, but they make money? From their product launch they bank the profits. Want to know what they did differently?
They found a niche market, created a product specifically for it and they sell that product to that niche only. Don't make the mistake of thinking niche marketing is something new, savvy marketers have always sold to niches. It's only recently that niche marketing has been so heavily publicized.
Niche marketing is the process of finding small profitable segments of a much larger market and involves a lot more effort. Established suppliers to larger markets are usually not prepared to spend this time and effort required to seek out smaller segments, leaving them ripe for the picking.
One way of explaining the niche marketing concept is to picture a tree - it has a big trunk which leads to branches leading to even smaller branches and finally tiny twigs. Take the topic of fishing which can be likened to the trunk of the tree having branches leading away from it including:
- Deep Sea Fishing
- Salt Water Fishing
- Game Fishing
- Fresh Water Fishing
The smaller branches leading from Fresh Water Fishing include:
- Fishing Baits
- Bass fishing
- Fly Fishing
The tiny twigs leading from Fly Fishing include:
- Trout Fishing
- Steelhead Fishing
- Fly Tying
This is a good example of niche marketing because people who fish tend to be nuts about the subject. Drill all the way down to the tiny segment of Steelhead fishing and there are still avid enthusiasts who will go to any expense to catch the "big one", including buying books or e-books.
One point worth noting is that any book or e-book on Steelhead Fishing had better be full of useful advice (i.e. the advice works), so you had better be an expert and know what you're talking about if you intend to write one...
Finding niche markets is not as easy or obvious as you might think. Sitting down with a piece of paper and drawing a tree listing all your ideas is NOT the way to go. You are listing your ideas... your ideas won't sell!
You need to find what your potential customers want, and to do this you need to conduct some research, here are a few ideas to get you started:
1) Visit a few online forums related to your interests. Take note of the questions people are asking and how many times similar questions are asked.
2) Visit a few book stores and go to the magazine section. Take note of the types of magazines on sale. Ask the sales assistant which magazines sell the most.
3) Take a look on eBay and spend some time going through the categories related to your interest. Take note of popular items and how often they sell.
By finding a small segment of a much larger market in which people are actively buying, and where there are not too many competitors, is the best chance you have of making money from selling your own product.
No one ever got into a business with the intentions not to make money or to expand throughout the coming years. It is the hope of every business owner that their "baby" is profitable, as well as display a reasonable amount of growth. One of the best ways to achieve the goals that are set for a business is to implement effective marketing plans. There are many different approaches to consider, such as increased promotion, persuasive advertisement, as well as positive customer interaction.
Without proper business marketing techniques, a company stands to lose ground with the public, as well as with competitors. I know you must be thinking about how much it will cost to market your business, but trust me; there are ways to make sure that it isn't an expense you cannot handle. There are numerous approaches a business owner can take to maximize what they have, as well as save money.
Maximize Your Contact Information
Make your presence known through everything you do or send out to others. This means plastering your contact details on all of your marketing emails and packages. Don't forget to include your logo, address, phone number, and website address (when applicable) on your company letterhead and business cards. Your company name should be visible and recognizable. Make sure your business doesn't go unnoticed or is easily forgotten. This is a great way to not only promote your business, but to also build a connection with the public. Sometimes a catchy slogan is effective in making sure clients associate your business with a specific line of products or services.
Take Advantage of Article Writing
It doesn't cost much to promote your business through the writing of articles pertaining to your company. Try to place business promotion at the end of the article. The next step is to enter the article into a directory, magazine, newspaper, or Ezine. The best way to use this method is to send out your articles to the type of venues your target audience will most likely frequent.
Say It With a Press Release
Spread the news of your company through the creation of a press release, which is great to announce the expansion of your business. This is also a great way to alert the public when a new product is available. It doesn't cost much to pay publications to print a press release.
Embrace the Internet
Don't ignore the power of a forum, discussion or message board. Choose a few reputable forums to post. Do not concentrate on marketing your business at first, market your interest and knowledge in your field and then once you develop a trusted presence, you may plug your business every once in a while.
Everyone Likes Something For Free
Another smart business practice in the wonderful world of marketing is to give away free items or services. This satisfies current clients and customers, as well as attracts a new crop of potential buyers. This is a great way to build relationships with the public and depending on your freebies, the cost is minimal.
Use All Media Outlets
Television and radio possess a power over the people that cannot be denied. Business promotion can be quite beneficial when you branch out to all kinds of media outlets. Sometimes, you may not get the response you hoped for, but you will have at least tapped into a different market you may not have reached before.
The purpose of marketing is to generate more profit -- simple enough. But how do you go about marketing your product or service in order to ensure that potential customers give you their business? While there are multiple principles of marketing, perhaps the most important is reaching your target audience.
Any product worth its salt can be sold, however a lack of proper marketing can prevent even truly great products from being sold. Knowing who the product targets is the first step in developing a potent marketing strategy. We'll take for our example dental marketing in order to highlight the importance of a target audience.
When a dental firm seeks to establish clientele initially, they may have only a few chances to make an individual customer, and only one chance to make a first impression. Knowing this makes it important for dental firms to make an especially impressive first impression. One way for dental firms to accomplish this is through direct mail marketing.
One reason direct mail marketing would work well (generally) for a dental marketing scheme is that dental firms thrive on the business of family units. If a dental firm can land the business of a young family, then they can expect continuing business from them assuming their service is of high enough quality, and the family doesn't move or lose the ability to pay for the service.
Therefore, sending mail to homes where families live gives families the opportunity to be exposed to dental firms without having to search through directories to find them. However, using mail means that mailer that is sent by the firm needs to project a professional image that highlights what the dental firm does well. Does the dental firm offer sleep dentistry, where patients don't have to be awake to have their teeth worked on? Do they offer basic oral surgery such as wisdom teeth removal? Projecting these things can make the difference between scoring a new customer and losing potential business.
A company in Utah markets itself as "Wisdom Teeth Only," taking advantage of the need for wisdom teeth removal generated by young members of the Church of Jesus Christ of Latter-Day Saints preparing to serve two year proselyting missions. This sort of company may or may not be possible in other markets, but because the company knows who they're targeting as an audience for their service, it's possible to survive by focusing on just one type of dental service.
Another viable option is internet marketing because through sheer volume it allows target audiences to be reached. Online venues like Facebook make it possible for ads to be seen by literally thousands of people. Also, optimizing your website for searches on Google and other internet search services makes it easy for those looking for dental services to find your dental firm assuming you've prepared a top notch website that comes up quickly in the results list.
While these are just a few possible options, hopefully looking at dental marketing as an example has made clear why knowing your target audience makes a difference in how, where and what you advertise with to generate more business.
One of the greatest challenges faced by small business owners is the allocation of a marketing budget to be competitive with other businesses in the area. The administrative costs of running a small business often limit the amount of money that is set aside for marketing expenditures. In some cases small business startups do not set aside a budget for marketing and in other cases the budget restrictions on the small business limit the amount of advertising that the business can do.
Ten years ago the limited budget constraints of small businesses made it difficult for entrepreneurs to attract customers or announce special incentives to their customers, but as the internet has grown to include the ability of users to conduct extensive product and service searches within a local market the small business owner can easily afford to invest in internet marketing strategies that draw customers in.
Internet search engines are designed to work quickly as they analyze the information stored in the written content of web pages and return the results of searches queried by internet users to computer screens throughout the country. By first indexing and storing scans of websites that are uploaded to the internet, search engines are able to quickly rescan and return the results of searches with pertinent and relevant information to the person sending the search request data.
Small business internet marketing allows the small business owner to submit information through keyword optimization and content management that will return the specific search criteria from a search engine query. The use of online marketing strategies for small business internet marketing cost far less than those of offline marketing strategies that involve additional costs of production in order to execute. Direct mail, telephone directory, radio and television and even flier distribution all return limited customers and sales and far outweigh the costs associated with small business internet marketing.
In reality the budget limitations that small business owners face prevent businesses for doing the kind of marketing that would increase sales, however for comparatively minimal costs small business internet marketing sees realistic returns in increased sales over traditional marketing media with limited budgets. Through small business internet marketing owners can afford to keep their administrative costs down and still make an impact to consumers.
With the aid of professional internet marketing companies small businesses can focus on what they do best and allow marketing professional to assist in the affordable growth of the small business entrepreneur.
Each product has to have a sales marketing strategy to support it. You can sometimes promote a few things together like a table and seats, but any device for which you do not have a sales marketing strategy is doomed to failure.
Let me put it simply, if you went out one day and noticed that someone was selling his entire stock of bicycle tyres cheap because they were going bankrupt and you bought them, who would know except you and the person you bought them from? And he is not going to like them back!
You might say: 'But I would not do that. I would put an advert in the paper'. Well, that is your promoting marketing strategy. I am not saying that it is a decent one, but at least it is something. Something to improve on really.
The first thing to think about is who your target market is and how can you best reach them. The answers to these two questions will allow you to choose whether you are going to concentrate on on or off line sales. Never forget that the vast bulk of sales are off line, although the on line market is growing every day.
If you have a shed load of bicycle tyres, for example, you would almost certainly be better off marketing them in the classifieds section of the local paper. Or you could promote a one-off garage sale of cheap bicycle tyres or you could take them to a car boot sale. In your spare time, you could create a small website, but in this example off line sales are more likely than on line sales.
If however, you hook up with a bicycle tyre company that is willing to drop-ship (ie deliver) from their warehouse for you then a car boot or garage sale is useless to you. In this instance, you should go straight on line, create an automated sales and payment processing page and promote it on line by the various methods available.
If you really want to, you could back up the on line sales with a bit of off line advertising. For instance, you could put a postcard in the newsagent's window marketing that your web site has a stock of cheap bicycle tyres that can be delivered to the customers' door. Then only add the URL of your web site.
Your sales marketing strategy must be customized to what you are attempting to sell. In other words, you have to have a great deal of marketing tactics so that you can select the ones that are correct for your product. No one sales marketing strategy is ever going to fit all the products. Therefore, if you rely on only one sales marketing strategy you will not succeed.
In summary, once you have your irresistible deal ready for sale, sit down and think about who will buy it and how you can reach them - ie how you can tell them that you have what they would like. Then draw up a plan - yes, I mean write something down! Write down how you are going to accomplish this and write down when the stages of your sales marketing strategy have to be completed by.
It is just by having a solid sales marketing strategy that you can cite that you will succeed in marketing. Failing to plan is tantamount to planning to fail.