Dr. John Curran

07 July, 2015

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From Edgware Road to Brixton on 7/7

This piece was first presented as an academic paper at the 9th EASA Biennial Conference: Bristol, UK. September 18th – 21st, 2006.    Introduction This paper focuses on observations that I made on July 7th 2005, or what is now known as 7/7. It will provide my ‘on the spot’ ethnographic account of my experience of ...

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08 June, 2015

WHY BRANDS NEED TO DO MORE THAN LISTEN

Listening to consumers in order to ‘get closer’ and understand their needs is a common term that I hear within the worlds of branding, marketing and innovation. This sounds proactive, but is in fact passive – a lazy, get-out-of-jail for-free card, that deflects from the real challenge for a brand – how to embed themselves ...

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BRAND WITCHCRAFT: How brand partnerships can be toxic

A successful brand becomes part of the consumer’s culture and values, behaviour, attitudes and social identity. I recently spoke to the CMO of a well known global digital brand who said “internally we need to put our consumers’ world at the core of what we do”. Rightly, he realised that they could design mobile products and ...

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BE MORE ‘BIG-MAN’ THAN ‘CHIEF’ TESCO: THE EROSION OF BRAND PURPOSE & VALUE IN SEARCH OF DOMINATION

  The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual where he and his organisation seek world domination to maximise profit only to be crushed by a more principled wealthy individual in a last minute effort to save the moral principles of society….and ...

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Lessons on Branding & Loyalty from the Popcorn Seller

How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently shown that this is not easy when they dropped free copies of U2’s new album users’ folders only to provide a free download tool six days later that allowed users to throw the ...

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Anthropological perspectives on contemporary culture